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Sports Media Holding (SMH Global) represents a leading organization in iGaming and Sports Media industries in EE&CIS region. Representing such a brand as SBC (Sports Betting Community) makes SMH one of the key players of the industry as it brings the industry together and represents the voice of the stakeholders on local, regional and global levels. 

In sports media direction, SMH is a solid partner for any vertical as it represents the strategic partner of Setanta Sports (Irish company) and adjarasport (Eurasian broadcaster) which gives our company unique opportunities to distribute promotions and sponsorships around EE&CIS, operating own sports TV channels and also support the digital sports media companies in acquiring premium and non premium sports livestream and supportive content rights.

Within more than 5 years of its operations SMH has successfully been partnering with the region's leading iGaming operators, supporting them in new market entry (both strategy and execution), legal and compliance, marketing budget optimization issues and much more.